The Growing Future of the Streaming Audience

Stein Erik Sørhaug

Quoting the MPAA Theme Report 2018: “In 2018, on-demand subscriptions grew to 613.3 million (up by 27 percent over 2017), while cable subscriptions for the same period fell two percent, to 556 million. 

Those are the global numbers.  In the U.S. the difference is far more stark, with on-demand subscriptions enjoying a massive lead over cable at 186.9 million versus about 50 million.

Grand View Research puts their target on global video streaming market to $125 billion by 2025.  

“The global video streaming market size is anticipated to reach USD 124.57 Billion by 2025", according to a new report by Grand View Research, Inc. "It is anticipated to expand at a CAGR of 19.6% during the forecast period.”

Simon Murray, Principal Analyst at Digital TV Research, states:

“The US will have 208 million SVOD subscriptions by 2023; up by an impressive 76 million on 2017 despite its relative maturity. Its share of the global market will fall from 36% in 2017 to 27% by 2023.”

Further the report goes on to project that the worldwide number of paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million.   Eleven countries will have more than 10 million SVOD subscriptions by 2023.

MarketResearchFuture predicts “the global video streaming market to garner USD 82 billion during the forecast period (2017-2023). ”

If you dig a little you come across similar reports with similar projections.   There are clear trends in the market right now that project forward a sustained growth.    

What all these numbers paint is a mature industry whose technology now needs to scale to support the user demand.

So we at Vimond have ventured forward to a great leap into the future with an eye to scale.  

One of the key principles was to leverage the architectures of scale through commodity infrastructure and software. 

Our solution makes use of efficiencies through services and technologies like AWS Lambda, AWS Kinesis, Dynamo DB, AWS S3, AWS Elastic search and others. 

We´ve extended our solution with 3rd party systems like encoders from Amazon Elemental or Microsoft, DRM, and authentication services for identity management like Auth0 using OpenID into the core we build upon it all.   

We better defined our software modules, their demarcation points, and communication flows.   We removed end-user load from our core video platform.   

We scaled the capacity of our DevOps organization exponentially.  We moved beyond just using containers to utilizing container management solutions like Kubernetes.   We created a more efficient and scalable deployment pipeline and methodology.  

We created a true multi-tenant SaaS with the advantage of scaling dynamically through AWS.

Making the Content Delivery API truly cloud native and scalable meant a complete separation between the end-user and our back-end. This approach was highly scalable, able to take on millions of concurrent users. 

To reach this goal, most of the services were written from scratch as cloud native services. 

The list goes on.

What we’ve ended up with is a platform and company we see fit for scale in an industry that needs it, and will continue to need it.  We’ve architected our technology and organization to efficiently serve broadcast scale, as we call it, for the streaming future.   

Executing on our strategy of scale we have greatly reduced the workload on our DevOps & Development teams.   Improved our ability to take new customers to market, reduced both operational and technical costs. Expanded our ability to support a broader technology ecosystem through our APIs.  

For our customers, some of which already have subscriber counts in the many millions this is the bedrock of their streaming future.   We reduce their infrastructure costs, simplify the deployment pipeline of new features, decouple components in such a way to better scale.  Make it easier for them to further extend our solution via our APIs to meet new business needs.

For new customers we’ve reduced their time to market.  Enhanced the ability for them to roll-out many tenants for their many sub-brands and most importantly set them on a path to acquire as many customers in the market as their ambition desires.   For both we’ve given them the potential to scale with their markets but I think it’s important to note what we highlighted here was just the start, the foundation for where we and our customers go next. 


Interested in learning about our products? Have a look here!