BINGE, Australia’s new entertainment streaming service uses Vimond VIA

BINGE, Australia’s new entertainment streaming service,  jam-packed with the best content from around the globe launched on Monday,  25th May 2020.

Beyond the Stream: The Technology Behind BINGE

BINGE offers an extensive library of ad-free on-demand content. It brings together the best Australian and international content via its dedicated entertainment streaming service,  providing Australians with a new way to indulge in their favourite shows and movies.

With an incredible collection from the world’s best creators, including WarnerMedia, NBCU, FX, BBC and Sony, BINGE features a vast catalogue of HBO hits.

Considered to be a next-generational streaming service, BINGE looks to go beyond providing the best content by creating an emotional connection with viewers based on unapologetic entertainment pleasure, a place the customer can escape to for that precious ‘me time’.

The Solution

Vimond VIA powers BINGE’s Content Management, Content delivery and Personalisation features for the Service.

The team that built the groundbreaking Kayo Sports has once again looked to Vimond to provide core content modules and end-user services in delivering their new entertainment service, BINGE, into the Australian market.

Using Vimond VIA, the BINGE team can manage, organise, enrich the content with metadata and publish it to the service at the right time.  

The Vimond products and feature sets used by the BINGE service include:

Vimond VIA content management asset: Vimond’s user-friendly interface, available via a web browser, provides the graphical interface access to all the Core products as well as the optional add-ons.

Via the interface, the team can manage:

• License Windows
• Schedule publishing Content
• Images with multiple locations
• Related assets (linked asset relations) for  relating extras, trailers, and similar
• Chapters and index points

VIA catalogue asset - lets the team organise content into a structured hierarchy that can be used both for content presentation on their front-end portals through content curation and for creating content packages with VIA Monetise. The category tree can be deep or shallow (many versus few Subcategories), wide or narrow (many versus few top-level Categories).

VIA Monetise is used to manage access to product and content packages.

The curation module in VIA helps the editorial team promote featured content on the service. The team can easily organise content in carousels, menus, and featured lists, and the user-friendly interface and advanced search options ensure that lists are quick to create and straightforward to manage. The editorial team can also bookmark their favourite views to make regular adjustments even easier.

BINGE also uses the following end-user services available through Vimond VIA:

• Content  DiscoveryPlay
• Service
• Subprofile  Service
• User Viewing  History Service
• Playlist  service

The Result

With the implementation and use of the Vimond Platform, the team has been able to launch an incredible new entertainment streaming service that is delivering a new way to enjoy the world’s best content.