How Finansavisen Grew Digital Subscriptions and Captured a Younger Audience

To deepen audience engagement and solidify its position as a digital leader, Norway's top business newspaper, Finansavisen, has partnered with Vimond to launch a state-of-the-art video streaming service.

Partnering for Growth and Innovation in Streaming

In November 2024, Finansavisen, Norway's leading business newspaper, marked a strategic transformation with the launch of a new online video streaming service powered by Vimond. This partnership has enabled Finansavisen to evolve from a traditional print-focused publisher into a dynamic digital media company, competing with the likes of Bloomberg and CNBC in reaching and engaging modern audiences.

Screenshot of https://tv.finansavisen.no/nb/watch/1182 (FA Direkte)

The Challenge: Reinventing the Business Model

Finansavisen faced a critical challenge common to traditional media companies: an ageing audience base and the need to attract younger viewers while significantly increasing digital ad revenue. Their existing broadcast setup was not only cost-prohibitive but also inflexible, making it hard to launch new initiatives, such as a live TV channel, without substantial infrastructure investment.

The company needed to:

• Transform their business model to attract a younger, digitally-native audience.
• Launch a cost-efficient live streaming channel utilising their own streamlined studio setup, achieving professional-quality output without the complexity and expense of conventional broadcasting.
• Retain control over their content infrastructure and advertising revenue.
• Compete with major media platforms without losing ad revenue to third-party platforms like YouTube or Vimeo.

The Solution: A New Era of Video Streaming

Vimond replaced Finansavisen's traditional broadcast setup with a flexible, cloud-based video streaming solution that required minimal equipment, while delivering professional-quality output. The partnership was built on a unique approach: making Finansavisen the hero of their own transformation.

Vimond's team offered hands-on support, accessibility, and flexibility throughout the implementation. Drawing on extensive experience with large media clients, the team ensured Finansavisen could achieve enterprise-level capabilities without requiring the same level of infrastructure investment, enabling them to compete with global financial media platforms while maintaining complete control over their content and revenue streams.

Key Features Implemented

The newly launched FA Direkte hosts a variety of engaging features:

Live Broadcasting & Streaming

• Daily live broadcasts from Finansavisen's in-house studio (tv.finansavisen.no)
• FA Direkte continuous live stream for uninterrupted real-time content
• Professional quality output achieved quickly and cost-efficiently

Advanced Monetisation

• Seamless pre-roll and mid-roll advertisement integration
• Google Ad Manager integration for programmatic advertising
• Direct ad sales capabilities
• Full control over ad revenue (avoiding revenue loss to platforms like YouTube)

Rich Content Library

• Comprehensive video-on-demand (VOD) offerings
• Financial analysis, interviews, and automotive content
• Cloud-based content organisation and cataloguing

Infrastructure Control

• Complete ownership of content infrastructure
• No dependency on large media platforms
• Protection from competitors' ads appearing on their content

Measurable Results: A Transformation Success Story

The past year, since the launch of the new streaming service and the successful implementation of its online strategies, has delivered exceptional results for Finansavisen:

• The largest growth in digital readers in Norway, demonstrating a strong audience appetite for the new digital streaming offering
• New younger audience segment – 1 in 4 viewers now under 30, successfully reaching the target demographic
• Higher engagement metrics – increased repeat visits and longer time-on-site, indicating compelling content and user experience. 

Source: Kantar Media. 

Key Benefits: Beyond Technology

By integrating Vimond into its operations, Finansavisen has achieved:

• Quality Streaming & Reliability: Viewers enjoy crystal-clear live and on-demand content with minimal interruptions, ensuring a premium viewing experience that meets the expectations set by global media leaders.
• Strategic Independence: By controlling its own infrastructure, Finansavisen retains 100% of its advertising revenue, a critical factor in its business model transformation. 
• Engaging Content: Timely and relevant topics such as business, finance, and lifestyle keep the audience informed and engaged.
• Reliable User Experience: The platform's reliability ensures a smooth and enjoyable viewing experience on web, mobile, Apple TV and other major platforms, enhancing viewer satisfaction and retention.
• Dedicated Partnership Real people providing hands-on support and follow-up, ensuring Finansavisen's team becomes the hero internally.

Looking Forward: A Future-Proof Partnership

Vimond's EVP of Sales and Marketing, Steffen Fuglerud, expressed enthusiasm about the partnership: 

The success of Finansavisen demonstrates how traditional media companies can compete with digital-native platforms while maintaining control over their infrastructure, audience relationships, and revenue streams.

As Finansavisen continues to expand its digital footprint and attract audiences in all its target demographics, Vimond provides the scalable foundation for continuous innovation and growth, proving that with the right technology partner, traditional publishers can successfully reinvent themselves for the digital age.

Experience Finansavisen's transformation: Visit tv.finansavisen.no

Ready to transform your media business? Discover how Vimond can help you become the hero of your digital transformation. Explore our all-in-one streaming solution, Vimond Essentials here.

Ready to discuss your digital video strategy and how the Vimond streaming solutions may be a fit for your company?