Do I need an ad server to get started?

We integrate with the market standard ad server, Google Ad Manager, so you don't need to manage infrastructure separately. You set the rules and manage the ads from Google Ad Manager, while playout occurs seamlessly on the streaming platform.

How long does it take to set up video advertising?

Basic setups can be implemented quickly, often in days, not weeks. It depends on your platform.

What type of content works best for ads?

Any content with consistent viewing, such as live streams, long-form video, podcast shows, or regular uploads.

Can I control how often ads appear?

Yes. You can define when and how often ads are shown. For example, you can set specific rules to run two pre-roll ads, and then dynamically inject a 15-second mid-roll ad break every 5 minutes. This means your ad frequency automatically scales based on the length of your video.

What is the risk of getting started too early?

Very little. Starting early helps you capture value as your audience grows, rather than missing initial revenue.

Is video advertising difficult to manage?

No. Basic setups are relatively simple. Through our joint full-service rig, Vimond provides the seamless streaming infrastructure while our partners at Yield Media handle the advanced advertising implementation, so your team doesn't have to.

Entry, a low-cost way to put video to work on any website, debuts at IBC2026

New video solution lets publishers embed a full video library, carousels and shorts directly into their existing site, then scale into monetisation and live streaming as they grow.

BERGEN, Norway — September 8th, 2026 — Vimond, the Bergen-based video and streaming technology company, will preview Entry at IBC2026, a new video solution for organisations that want to use video more strategically on their website.

Today's viewers expect video wherever they browse, and publishers who don't use it more actively on their own website risk losing that attention to platforms that do. Entry keeps video on the customer's own site and cloud platform from the start, giving them full control of the experience they offer their audience.

Entry brings the full power of the Vimond video content management system to any website. Video is uploaded, organised, and managed in one place, then published straight to the existing site through embeddable players: single videos, shorts, and full video carousels, added to the homepage, articles, or any other page with ease.

Entry is designed to grow with the customer. It sits at the base of Vimond's tier ladder, alongside Essentials, Essentials Live and Unlimited, and every feature added at Entry level carries forward as the business grows, from simply embedding video, to a fully hosted streaming destination, to live channels, to a fully custom platform, all without re-platforming.

Example website with video embeds:

A key part of the Entry offering is its advertising add-on, integrated with Google Ad Manager. Combined with Entry, it gives customers complete control over their content, publishing and the revenue their video generates, running their own advertising rather than handing that revenue, and the audience data behind it, to a third-party platform.

"Entry is about giving publishers control of their content and revenue streams they are often giving away for free today," said Fredrik Gunnestad, CEO of Vimond. "When a customer owns the platform, the content and the ad integration, they keep the revenue their video earns instead of handing a large share of it to someone else's platform."

Vimond will showcase Entry on stand 5.F92 at IBC2026, held at the RAI Amsterdam from 11 to 14 September 2026.

About Vimond

Vimond is a software company headquartered in Bergen, Norway, offering an award-winning video streaming (OTT) platform and is officially AWS Qualified. Vimond is owned by TV 2, part of Egmont, one of the largest media groups in the Nordics. The Vimond platform is used by publishers, broadcasters and content owners worldwide, including Thomson Reuters, TV 2, MTV, Cosmo Media America, Finansavisen, TV Vest, ABC Nyheter and Zinzino.

Media contacts — IBC2026

Ingrid Agasøster, VP Marketing, Vimond, ingrid@vimond.com
Roy Tore Lysen Jensen, Global Growth Manager, Vimond, roytore@vimond.com

Book IBC Demo Here