Zinzino provides high-quality, personalised health and wellness products to customers worldwide. Products, including a growing portfolio of brands, are sold through an online shop and a global network of resellers operating in multiple markets and languages.
Zinzino relies on marketing videos for its multi-level marketing organisation. Videos are hosted on a video portal and used for day-to-day marketing through influencers, resellers, and partners across various digital marketing channels.
Zinzino sought a professional cloud-based video platform to manage its content and build a new TV streaming service.
One critical challenge Zinzino faced was providing high-quality video content to its global network of resellers, which spanned nearly 30 different languages.
The company website is multilingual, allowing users to select their market and language. However, its video portal was only available in English. They could not change the language for videos, video descriptions, or video metadata.
Another critical requirement for them was the ability to support social sharing directly from Zinzino's TV portal. Resellers, particularly health influencers, share Zinzino videos on Instagram, Facebook, Twitter, and other social media platforms, thereby boosting brand awareness and sales.
Their main challenges and requirements were as follows:
The Vimond Essentials all-in-one solution for building and launching a streaming service proved to be the right solution for Zinzino.
With Vimond Essentials, Zinzino has everything needed to build and launch its new TV portal. This portal caters to its resellers and sales partners worldwide and their video platform requirements.
"With Vimond Essentials, Zinzino can manage all their videos in one place, so their resellers can easily find and share them, no matter their language. This makes things run smoothly for Zinzino while keeping their brand and user experience top-notch", says Fredrik Gunnestad, CEO of Vimond.
Zinzino uses Vimond Essentials as its all-in-one streaming solution for:
Contact us to learn more about the project and the Vimond Essentials all-in-one streaming solution.
Zinzino is a pioneer of test-based, personalised nutrition within the wellness industry from Scandinavia. They offer game-changing solutions that are driving the next generation of nutrition. Zinzino owns Norwegian research unit BioActive Foods AS and the production unit Faun Pharma AS. Zinzino is based in Gothenburg, Sweden with additional offices in Finland, Latvia, Norway, USA, Australia, Hong Kong and Malaysia. Zinzino is a publicly held limited company, and its shares are listed on Nasdaq First North. Zinzino was designated in 2016 both as one of Veckans Affärer’s ”Super Companies” and as Dagens Industri’s Gazelle Company. Visit zinzino.com to learn more.
Vimond provides an end-to-end video content management system, enabling broadcasters, telcos, and content owners to quickly ingest, manage, and distribute their video libraries to streaming services. Clients include global leaders such as Comcast, Thomson Reuters, TV 2, NHK Cosmomedia America, and Foxtel. For more information, visit vimond.com or our AWS Partner Network listing.