Vimond and Yield Media Enter Strategic Partnership to Drive Revenue and Digital Growth for Customers

BERGEN, Norway — Vimond and Yield Media are joining forces to drive revenue for media organisations. This new strategic partnership combines Vimond’s streaming technology with Yield Media’s expertise in digital advertising and AdTech, ensuring digital growth and significantly higher advertising returns for their clients.

Globally, media consumers are moving away from linear TV, streaming more online video than ever before. While media houses and content owners are publishing significantly more video content, not everyone has taken the necessary steps to commercially capitalise on this shift in trends.

Vimond and Yield Media aim to assist media houses and content owners of all sizes—both those currently distributing high volumes of video and those considering a greater investment in moving images.

Nearly 50 per cent of all advertisers state they will increase their investment in online video over the coming year, representing a fantastic opportunity for media owners. The projected growth for online video in Scandinavia is far higher than in other European regions. The potential to increase revenue and create digital growth is immense"

Roy Tore Lysen Jensen, Global Growth Manager at Vimond

Vimond has developed a streaming platform that makes it seamless and simple for newspapers, publications, and digital media to upload, organise, and stream video across all platforms. The solution is designed to allow media houses to manage both subscriber payments and generate revenue from advertisements.

Lysen Jensen adds:

"By leveraging the commercial opportunities within our platform, some of our customers have seen a substantial increase in their advertising revenue. They are reaching younger users and seeing over 50 per cent growth in digital viewership. Most media owners would give their right arm to achieve such results."

Together with Marius B. Karlsen of Yield Media, one of Norway’s leading AdTech experts, Vimond will assist media houses and content owners in extracting far greater revenue from video advertising than they do today. Karlsen believes many media organisations sit on vast, untapped revenue potential.

By optimising the advertisement setup and the underlying technology, we have seen media houses more than triple their net revenue compared to a standard configuration. It is about using smart solutions with the optimal amount of pre-rolls and dynamic mid-rolls, alongside other innovative ways to increase volume and sell video inventory. Our goal is to stop 'revenue leakage' and ensure that every single video play delivers maximum value directly back to the content owner.

Marius B. Karlsen, Founder and Director of Yield Media.

About Vimond

Vimond Media Solutions is an award-winning software company that spun out of TV 2 Norway in 2007. The company is behind Vimond VIA, an all-in-one video streaming platform used by media houses and content owners globally, including Finansavisen, Naturkanal1, TV Vest, TVH, Thomson Reuters, and NHK Cosmomedia America. Vimond is headquartered in Bergen, Norway. Learn more at vimond.com.

About Yield Media

Yield Media is a specialised firm that assists publishers and media organisations in realising their full revenue potential from digital advertising surfaces. The company offers analysis and optimisation of AdTech, ad placements, and technical infrastructure. They also assist with the implementation and optimisation of ad server solutions, programmatic revenue channels, premium ad formats, online video advertising, and a range of other services within AdOps, AdTech, and inventory yielding. Learn more at yieldmedia.no

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Media Contacts

Roy Tore Lysen Jensen Global Growth Manager, Vimond Media Solutions AS roytore@vimond.com / +47 90 92 04 47

Marius B. Karlsen Founder & Director, Yield Media AS marius@yieldmedia.no / +47 99 31 24 20

Ingrid Agasøster VP Marketing, Vimond Media Solutions AS ingrid@vimond.com / +47 99 53 37 91

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