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Pick a partner that will help you adapt to your growing audience and evolving business model as you develop your market.
You don't need me to show you the trends; the numbers are everywhere. There is a dizzying array of stats and figures, a barrage of information and an arsenal of data from leading research houses, data companies, media companies and finance institutions.
The data constantly changes, and the numbers are frequently rising, meaning reliable statistics are hard to come by.
But everybody agrees:
TV is changing, linear TV and Pay TV are losing market share faster than ever, and OTT continues to go from strength to strength, with new services, new channels and new content providers rapidly sprouting up all over the world.
There are more channels than ever before, more content providers than ever before, and a hungrier, more demanding set of audiences than ever before. From mainstream to niche, sports to news, entertainment to lifestyle, global viewers are clamouring for television.
Consumers have a wider choice than ever before. They can access content across a vast number of platforms, devices and locations, even on the move, as 5G continues to fan the flames of the streaming revolution.
With so much competition, how will services not just survive, but thrive, in a marketplace saturated with players and subscriber loyalty can no longer be relied on?
The key is in finding the right technology partner to power your service.
OTT Viewer Experiences
There is an ever-increasing number of considerations and concerns for service providers. And it's not just about the core capabilities of fast collection and aggregation of content, seamless personalised promotions and efficient and reliable distribution, from a vast number of publishers and content providers, to an ever-more fickle audience and to a seemingly endless array of consumer end-points.
It's also not just about the traditional survival concerns of data and relevance, personalisation and automation, basic monetisation, device-appropriate experiences and cross-platform resumes.
For OTT service providers today, the challenges and drivers outlined above are essential. But to ensure success, more flexibility is required. And not just for new market entrants, but also for mature services. The right OTT technology partner will have a flexible, modular, and scalable platform that lets you pick the capabilities you need today across the end-to-end VOD workflow and will grow with you as your needs and your audience's needs evolve.
Any OTT business model, everywhere, anytime. Globally available in multiple currencies
Flexible business models are fast becoming the oxygen of service providers. A new market entrant may start out as a free-to-air service, with content publicly available, funded by advertising (AVOD). This entices new viewers and grows an audience base. Syndicating content across more platforms helps drive audience growth and viewership.
Premium content can be offered through an optional login as free content or a paid-for service, rented for a finite period, or owned to re-watch for as long as the service provider holds the rights (TVOD). Regular viewers can be offered more personalised experiences, exposed to more relevant content, driving engagement and loyalty.
A subscription service has evolved, and your regular audience will sign up for compelling content packages (SVOD).
The right OTT technology partner will help you plug in these capabilities when you need them, and will aid you on your journey to success, growing business models and capabilities as your service grows. Deeper integrations with specialist capabilities, such as recommendation engines and metadata enrichment services, can be added as needed as your business grows and budgets for more advanced requirements.
And it´s not just new and emerging market entrants taking this approach. Service providers that have been in the market for decades are now flexing their business models to stay competitive as audiences flit and fluctuate between publishers, providers and segments.
This is what I see in the market daily, from customers, partners, peers and prospects.
Some of the more mature and established content providers in the world are breaking new ground in HVOD (hybrid) business models, changing their content libraries to include free-to-air content to lure new viewers both with and without login, compelling content to capture individuals and personalise, and subscription content for regular consumers.
The right OTT technology partner will help you flex these business models and increase business value, will ensure that a single piece of content is available in as many of these categories as you need, enabling and empowering you to work with new, existing, known and unknown audiences anywhere in the world creating whatever blend of free, paid, advertising funded and premium packages you need to attract, win and maintain viewers.
Efficient Infrastructure for streaming services
The right partner will help ensure you don't have to duplicate content, move terabytes of video files around, or double-handle your content libraries. The right partner will help make your single content library available across multiple platforms and consumer-facing services, maximising the return on content by reducing operational costs.
The right content partner will scale automatically, ensuring you have the capacity you need without intervention, on an efficient infrastructure that can scale from a handful of viewers to many millions in seconds, without delay.
Users and Developers
An OTT technology partner must place equal importance on system users and developers as on audiences and infrastructure. If your content catalogue cannot be efficiently curated into compelling viewer experiences by editorial teams, your business will lose money. Don´t underestimate the value of user efficiency and user experience. A good OTT platform will be the centre of the service universe for content and metadata from many sources, reducing workflow complexity, enabling automation where required, saving time, and driving success.
Good developer experiences are essential—easy-to-use APIs, great documentation and clear best practices and examples. Providing great technology is only the beginning of the journey. Expert help in using it to your best advantage is essential.
Vimond Media Solutions
Vimond has been in the OTT market since the beginning, working with some of the world´s largest broadcasters and launching new market services across all business models. We help businesses find, grow and monetise audiences. Vimond technology is fast, flexible and scalable. We help you aggregate, organise and distribute content with the capabilities you need, when you need them. We stay focused on the future of television and helping you get there. Vimond provides the tools to generate business value, create amazing viewer experiences, empower users and developers, and flex and scale as you need it, when you need it. Partner with Vimond to build a world-class entertainment service.