Vimonders about streaming and how it is changing traditional broadcast

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Broadcasters are being forced to adapt to the rapidly changing market of video consumption moving away from linear TV towards video on demand — streaming. Working in media tech offering OTT solutions we asked some of our inside experts five questions about their thoughts on streaming and video consumption. Check it out!

By Kristiane E.B Ekrheim

Guro -  Junior developer
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What is "streaming" for you?
For me streaming is being able to watch what I want when I want. I like having the freedom to choose what to watch from a wide range of content instead of waiting in front of the TV for the specific program to start. Also, it's very nice to skip commercial breaks and move straight to the content I want to watch. 

How do you think streaming is changing traditional broadcast?
Traditional broadcasts have to adapt to the changes that are occurring in the world of internet and streaming services. One great example of this was the Norwegian TV-show "Skam". This TV-show communicated with its audiences in a completely new way where they created a universe of content that was suited for a short attention span. If traditional broadcasters don't keep track of the changes in video consumption I don't think they will survive in the long run.

What do you think the future of streaming will look like?

In terms of technology, we will definitely see a lot of changes moving into the future. I think there will be bigger actors who serve a wider range of content instead of several "smaller" distributors. Maybe we are moving toward a merging of content providers. I also think we are going to see more innovative ways of producing video content, as for instance what we saw with Netflix and its interactive TV-show Black Mirror.

How can Vimond contribute to the best end-user streaming experience?

Good streaming quality is essential, as well as making sure the content runs smoothly. Further, I think facilitating new ways of streaming is beneficial in the future. As for example "choose your own adventure" streaming. 

What are you currently streaming and why?

Right now, I am watching the last season of Game of Thrones. I'm really looking forward to see how everything plays out. However, it is also a bit strange that it is actually over, as I've been watching it since highschool.

Matteo - Lead Engineer

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What is "streaming" for you?
It's being able to access the content I like, whenever I like, on which device I want over the internet. People are no longer forced to watch something at a certain time of the day like with linear TV.

How do you think streaming is changing traditional broadcast?

It´s definitely giving access to content to a bigger amount of people. Not everyone in the world necessarily owns a TV, but everyone has a phone. Families don´t gather around the TV anymore.  They might watch the same content but at a different time and on a different devices. That is something traditional broadcasters would need to adapt to.


What do you think the future of streaming will look like?

I think that artificial intelligence will provide more and more personalized content. Today one might spend several minutes looking for TV shows and movies to watch instead of getting it recommended. The algorithms in streaming technology are improving day by day, so I think we are moving toward a smarter recommendation engine.


How can Vimond contribute to the best end-user streaming experience?

Be ready for the next generation load of traffic. For example: a family of five is no longer using just one device to stream video content. There might be five devices streaming different content. In Vimond we are ready for this growing volume of requests.  The technology we provide is making the life of broadcasters, distributors and content owners easier. We have a set of tools that accommodate the needs of the broadcasters.

What are you currently streaming and why?
I have access to many services like Netflix, HBO, TV 2 and KAYO sports. Currently I'm watching Game Of Thrones, The Office and Killing Eve

Chandra - Engineer
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What is "streaming" for you?
Main source of entertainment and knowledge. Streaming for me is getting information about different sorts of topics, and I especially find social and economic topics interesting. I don't use it that much for entertainment but more for the knowledge part.


How do you think streaming is changing traditional broadcast?
I don't think there is going to be a traditional broadcaster in the future. Streaming and OTT solutions are taking over. No one has time to sit down in front of the TV, we want everything on the move. 

What do you think the future of streaming will look like?
Streaming will be more real time. I think there will be an increase in live oriented content. In addition live streaming will become easier — technology wise. 
 

How can Vimond contribute to the best end-user streaming experience?
It is important to understand the market needs and also be more data-driven than idea driven. That will keep us in an accommodating position by understanding what the users require. By doing that we can create really good streaming products. Going into the future, streaming in real time plays a prominent role which should be focused on.

What are you currently streaming and why?
Whenever I go on a vacation I stream content through my phone in real time. Its all about the live effect. 

 

Want to know more?

Get in touch with Vimond