By Andreas Helland
IBC is a hassle, exhausting - and at the same time it is social, rewarding, filled with enthusiasm and there is no better way to create a team feeling for Vimond.
After each IBC I am left with new perspectives and a fresh outlook on this industry. So, what are the impressions that stuck with me this year?
Let’s first cover things that I feel are being cemented in the industry. TV tomorrow is not the same as TV today. New companies will emerge as broadcasters and TV consumption changes. That is a fact and don’t let yourself be fooled into thinking otherwise.
It might be the nature of the services we provide and who we get to meet in the media organizations, but in all our dialogues at the show I see a strong desire for innovation. Established broadcasters are innovating their offerings through technology and business models. New players are making their mark and it’s exciting to be contributing to the mix.
Next up for Broadcasters
The upcoming big shift is modernizing infrastructure from SDI to IP based workflows (or, to sound brutally techie, building out scalable high bit rate media networks for multicasting SMPTE ST 2022-6, TR04 or ST 2110 signals).
Broadcasters are likely actively considering changing their equipment, yes, one last time. It will cost tons of money, time and effort and include yet one more truck load (or two) of black boxes, wires, cables and integration work.
But hang on. What’s to be done after this IP paradigm shift, though? Will someone take the next step already now?
Moving to Cloud Native
Moving to cloud native solutions and buying technology as services means true new workflows, true organizational shifts and true utilization of economies of scale.
That will be a more significant paradigm shift than the changes we have seen from tapes to files or SDI to IP.
Moving to cloud native and buying services is truly different in the sense that it radically changes how a media organization is structured.
For example, It is very unlikely that broadcasters will have big IT infrastructure teams. Why would hundreds of broadcasters around the world build up infrastructure to stream something that a rights holder could do. The economies of scale will be so significant that change is inevitable.