What You Wear to Work - Does it Matter?

Simen Brekke

A topic that is frequently brought up is how we should dress at work. Are we rocking the good, laser-cut suit or do we bring our sleek sneakers and shorts? What you are allowed to wear engages people - and we get it! Clothes make up part of our identity and helps us define ourselves. It also helps support the identity and culture of the company. Does it matter?

       “Organizational culture is a living creature, and the employees are the one who feed it”

       - unknown

Organizational culture is at the very core of social and work related interactions. It provides the baseline for norms and behavior. The values, assumptions, and beliefs within the norms of the organization manifest themselves in many different ways - including narratives, the stories we tell, legends and myths, as well as what shoes and shirts we pick out in the morning.

At the foundation of Vimond’s culture, we put trust and respect first and it can be seen daily in how much value we put into the importance of autonomy. It is vital that we encourage personal freedom in many different ways from when, where, and how we work to discretion regarding our clothing. We’re not in the business of fashion - we are in the business of delivering great OTT services to clients all around the world. Giving our employees the freedom to pull off socks in sandals communicates that we value our employees for them and their contribution - not for their sense of fashion.

Dress to impress, no one but yourself

We want our employees to feel free, valued, and seen at any given point. We want you to come as you are and be who you are, regardless of what kind of clothing represents that.

The answer, to us, is yes!

It matters. Not because clothes are the end-all definition of who and what we are, but because it helps us retain all the wonderful and unique quirks of our employees. It's cool to be in a meeting where one person has on a nice shirt and the other is decked out in a Metallica t-shirt from a concert back in 2014. It backs up our core culture and helps everyone relax. We are quite serious about not being too serious.

Sometimes it can create funny situations when we have to balance our need to be laid back with the standard of the business world. Our CEO, Helge Høibraaten, had to wear a white shirt one day (rarely happens), but hid it under his blue college sweater. When it was his time to shine and “suit up”, the shirt was full of blue lint and the team had to try to get it of by pressing post-it notes on it. Safe to say post-it notes are not the best for this.

With that - I’ll take on my shorts and “Tjommi” (Bergen dialect for “buddy”) sweater and walk to work.


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