Add Advertising to Your Video in 3 Simple Steps

Q: Do I need an ad server to get started?

We integrate with the market standard ad server, Google Ad Manager, so you don't need to manage infrastructure separately. You set the rules and manage the ads from Google Ad Manager, while playout occurs seamlessly on the streaming platform.

Q: Is video advertising difficult to manage?

No. Basic setups are relatively simple. Through our joint full-service rig, Vimond provides the seamless streaming infrastructure while our partners at Yield Media handle the advanced advertising implementation, so your team doesn't have to.

You don’t need a complex setup to start monetising video, but you do need a clear approach for adding and managing digital video advertising.

The gap between video and revenue

Most teams we speak to already have the hard part done:

Good video content
An eager audience
An established distribution strategy

What tends to be missing is a simple way to connect the audience to the advertisers. Digital advertising fills that gap, but spinning it up often gets delayed because it can feel like a separate project, one that comes with its own complexities, cost, and risk.

In reality, getting started can be surprisingly straightforward, and the impact can be significant. Publishers who move from a basic, disconnected ad setup to a properly integrated video and advertising platform have seen their net revenue more than triple. With Vimond Essentials connected to Google Ad Manager, you get a single, unified rig for video streaming and ad delivery — pre-roll, mid-roll, and post-roll — without the complexity of building or managing anything yourself. And if they can do it, why not you?

The simple way to add advertising to your video

Let’s blow a common myth out of the water - you don’t need to be an AdTech specialist to get started.

It comes down to taking three steps (click the plus sign to learn how):

Step 1. Start with one ad format

Start simple. Most teams begin with:

Pre-roll ads (showing before content starts)

Adding these creates immediate revenue potential without changing your content strategy.

Step 2. Decide where ads fit best in your content

Next, decide how ads fit into the viewing experience you want to deliver. As a minimum, you’ll need:

Ads that typically play at the start of a video
Or ads that appear at natural breaks in longer content

Most teams start with pre-roll ads, then expand into mid-roll with dynamic ad insertion (DAI) as they grow.

Vimond supports all of these models, alongside subscriptions and pay-per-view. So it’s easy to build a monetisation strategy that fits your content and your audience.

Step 3. Deliver ads without disrupting playback

At this point, your video can generate revenue. But your ads need to be delivered seamlessly within your player. A poor setup can disrupt playback and damage the viewing experience.

Modern platforms handle this balancing act using Dynamic Ad Insertion (DAI), where ads are stitched directly into the video stream rather than interrupting it. This ensures that there’s:

No buffering or playback breaks
No separate ad loading experience
No manual workflows or switching between systems

With DAI, ads feel like they’re part of the content, not something that’s been clumsily bolted onto it.

What teams get wrong about video monetisation

Most teams don’t avoid advertising because they don’t see the value in it. They avoid it because of a few common misconceptions:

“We need scale first, right?”
Actually, no. Monetisation should grow with your audience. Waiting for a massive viewership before turning on ads means leaving money on the table for every video that’s played right now.

“This requires specialist tools that we don’t have”
Not necessarily. Modern platforms and partners can handle much of the complexity behind the scenes, so you don’t need to build or manage anything yourself.

“It will disrupt viewing for our audiences”
Not when advertising is implemented properly. DAI completely eliminates the "loading spinners" and buffering that cause viewer drop-off, ensuring a seamless, broadcast-quality experience.

This is where VIA Monetise comes in, our monetisation add-on that plugs seamlessly into all of Vimond's video and streaming solutions.

Combined with the AdTech expertise of our partner Yield Media, we remove the friction from ad processes, so your team can manage content, control access and add advertising all in one place.

Next steps

If you’re already producing video, adding advertising is the fastest way to start generating revenue.

You don’t need more content; you need to start capturing its full value. Here’s how to get started:

→ Explore Vimond Essentials and VIA Monetise

→ Download the guide: Build Your Own Streaming Service

→ Book a FREE monetisation tech stack audit:

Book Here

Video monetisation FAQs

Do I need an ad server to get started?
We integrate with the market standard Ad-server, Google Ad Manager, so you don’t need to manage any other infrastructure separately. You set the rules and manage the ads from Google Ad Manager, while playout occurs seamlessly on the streaming platform.

How long does it take to set up video advertising?
Basic setups can be implemented quickly, often in days, not weeks. It depends on your platform.

What type of content works best for ads?
Any content with consistent viewing, such as live streams, long-form video, podcast shows, or regular uploads.

Can I control how often ads appear?
Yes. You can define when and how often ads are shown. For example, you can set specific rules to run two pre-roll ads, and then dynamically inject a 15-second mid-roll ad break every 5 minutes. This means your ad frequency automatically scales based on the length of your video.

What’s the risk of getting started too early?
Very little. Starting early helps you capture value as your audience grows, rather than missing initial revenue.

Is video advertising difficult to manage?
No. Basic setups are relatively simple. Through our joint 'Full-Service' rig, Vimond provides the seamless streaming infrastructure while our partners at Yield Media handle the advanced advertising implementation, so your team doesn't have to.

→ Got another question? Just ask us.

A Complete Guide

Build Your Own Streaming Service

Identify how to close the gaps and what to focus on next to launch a successful streaming service and earn money from your content.

10-page guide that includes a "Streaming Readiness Quiz" to help you diagnose your organisation´s readiness and get expert advice on the next steps.

Download Here