If you’re trying to monetise video content, but your revenue isn’t growing significantly, you’re not alone. Without a modern digital ad strategy, you’re likely creating demand but not capturing its full value.
Consumers now spend an average of 82 minutes streaming daily, which means publishers, broadcasters and media teams need more live streams, clips, interviews and on-demand content.
But here’s the part most teams miss. They stop at content production.
There’s often no advertising layer beyond it. No long-term monetisation strategy. No clear link between views and revenue. So the pattern looks like this:
| Operational growth | Commercial impact |
| ✅ Video output increases | ❌ Costs rise |
| ✅ Engagement improves | ❌ Revenue stays… flat |
The uncomfortable truth is that many organisations are already generating attention with their videos, but not everyone is turning that attention into income. With nearly 50% of advertisers planning to increase their online video investment this year (learn more here), the revenue opportunity is growing quickly.
For publishers, broadcasters, and emerging streaming services, “to monetise or not to monetise” isn’t always a strategic choice. It’s sometimes a practical compromise. Across the teams we speak to, the same obstacles come up over and over again:
“We’ll add advertising later…”
Content and distribution come first. Monetisation constantly gets pushed back.
“Advertising feels like a whole other project.”
AdTech feels like a completely separate system, one that’s technical and time-consuming.
“We don’t have the internal resources to handle advertising.”
There’s no in-house expertise or bandwidth to set up and optimise ads.
“We already monetise through YouTube and social media.”
Other platforms handle ads, so there’s no urgency for a direct revenue model.
Every video view has value, and advertising is how you actually capture it. Without running ads, you’re leaving valuable inventory unmonetised, funding video production without a return, and missing out on recurring revenue from content that you already own.
Many media organisations sit on vast, untapped revenue potential, and when teams introduce advertising as part of their video strategy, the shift is immediate:
A simple shift from a standard two-pre-roll setup to dynamic mid-rolls every 5 minutes can increase ad impressions per view by 5x. Pre-roll and mid-roll ads like these have enabled publishers like Finansavisen to successfully integrate video advertising into their content, and by controlling the infrastructure, they retain full control over the revenue they generate.
You don’t need to overhaul your entire setup. We’ve partnered with Yield Media, one of the leading AdTech experts, to offer a joint "Full-Service" rig.
Vimond’s all-in-one streaming platform Vimond Essentials, bundled with VIA Monetise, provides a seamless streaming infrastructure to deliver your content, while Yield Media handles the complexities of AdTech optimisation, such as header bidding and programmatic revenue. Together, we bring content, access and advertising into one place.
→ Explore VIA Monetise here
→ Learn more from our customer stories here
Do I need a big audience to start running ads?
No. Advertising can scale with your audience. But starting early means you don’t miss initial revenue opportunities.
Will ads disrupt the viewing experience?
No. We use Dynamic Ad Insertion (DAI), a server-side technology that stitches targeted ads directly into the video stream in real-time.
Is video advertising difficult to manage?
Basic setups are relatively simple. Any complexity comes later, during the optimisation phase, not the initial implementation. Together with Yield Media, Vimond provides simplified automation that removes friction from the ad process.
Can I run ads and subscriptions together?
Yes. Many organisations combine models (AVOD, SVOD, hybrid) to maximise revenue.
→ Got another question? Just ask us.
Ready to learn more? See how organisations are turning video archives into owned streaming services in our Customer Stories. Discover how to start building your own video platform with Vimond Essentials.