You don’t need a complex setup to start monetising video, but you do need a clear approach for adding and managing digital video advertising.
Most teams we speak to already have the hard part done:
What tends to be missing is a simple way to connect the audience to the advertisers. Digital advertising fills that gap, but spinning it up often gets delayed because it can feel like a separate project, one that comes with its own complexities, cost, and risk.
In reality, getting started can be surprisingly straightforward, and the impact can be significant. Publishers who move from a basic, disconnected ad setup to a properly integrated video and advertising platform have seen their net revenue more than triple. With Vimond Essentials connected to Google Ad Manager, you get a single, unified rig for video streaming and ad delivery — pre-roll, mid-roll, and post-roll — without the complexity of building or managing anything yourself. And if they can do it, why not you?
Most teams don’t avoid advertising because they don’t see the value in it. They avoid it because of a few common misconceptions:
“We need scale first, right?”
Actually, no. Monetisation should grow with your audience. Waiting for a massive viewership before turning on ads means leaving money on the table for every video that’s played right now.
“This requires specialist tools that we don’t have”
Not necessarily. Modern platforms and partners can handle much of the complexity behind the scenes, so you don’t need to build or manage anything yourself.
“It will disrupt viewing for our audiences”
Not when advertising is implemented properly. DAI completely eliminates the "loading spinners" and buffering that cause viewer drop-off, ensuring a seamless, broadcast-quality experience.
This is where VIA Monetise comes in, our monetisation add-on that plugs seamlessly into all of Vimond's video and streaming solutions.
Combined with the AdTech expertise of our partner Yield Media, we remove the friction from ad processes, so your team can manage content, control access and add advertising all in one place.
If you’re already producing video, adding advertising is the fastest way to start generating revenue.
You don’t need more content; you need to start capturing its full value. Here’s how to get started:
→ Explore Vimond Essentials and VIA Monetise
→ Download the guide: Build Your Own Streaming Service
→ Book a FREE monetisation tech stack audit:
Do I need an ad server to get started?
We integrate with the market standard Ad-server, Google Ad Manager, so you don’t need to manage any other infrastructure separately. You set the rules and manage the ads from Google Ad Manager, while playout occurs seamlessly on the streaming platform.
How long does it take to set up video advertising?
Basic setups can be implemented quickly, often in days, not weeks. It depends on your platform.
What type of content works best for ads?
Any content with consistent viewing, such as live streams, long-form video, podcast shows, or regular uploads.
Can I control how often ads appear?
Yes. You can define when and how often ads are shown. For example, you can set specific rules to run two pre-roll ads, and then dynamically inject a 15-second mid-roll ad break every 5 minutes. This means your ad frequency automatically scales based on the length of your video.
What’s the risk of getting started too early?
Very little. Starting early helps you capture value as your audience grows, rather than missing initial revenue.
Is video advertising difficult to manage?
No. Basic setups are relatively simple. Through our joint 'Full-Service' rig, Vimond provides the seamless streaming infrastructure while our partners at Yield Media handle the advanced advertising implementation, so your team doesn't have to.
→ Got another question? Just ask us.