For many organisations, launching a streaming video service can feel like a major engineering project. Long timelines. Heavy infrastructure. Expensive developers. These assumptions often stop teams before they start, leading them to take an easier route - pushing video content onto YouTube, Vimeo, websites, and social feeds.
The result? Fragmented audiences, reduced ownership, and very little revenue to celebrate.
Most publishers, content owners, and organisations aren’t lacking video content. They’re lacking the confidence that they can launch a professional streaming service of their own and make the most of it.
Other common obstacles show up fast:
For years, those obstacles were often insurmountable. OTT platforms were complex, expensive, and slow to deploy. But streaming technology has quietly matured. So much so, that cloud-native infrastructure, no-code tools, and template-driven front-ends are now standard issue rather than enterprise luxuries.
Modern video platforms like Vimond remove the technical barriers that once defined streaming services. Secure cloud ingestion, metadata enrichment, branded templates, built-in monetisation, and instant deployment across web, mobile, and TV are no longer custom projects.
Editorial and content teams can launch and manage streaming services themselves, and they can do it without developers, without heavy infrastructure, and without waiting months to go live.
Teams that launch quickly don’t start with apps or features. They start with fundamentals. A typical rapid-launch process might look like this:
This is the approach used by organisations like Finansavisen, which launched a professional streaming service without building a broadcast organisation or relying on a third-party platform.
Speed doesn’t come from cutting corners. It comes from avoiding common traps:
Professional streaming works best when it’s treated as a product, not a side channel.
The shift is clear. Organisations that own their own streaming services can control their audience, data, and revenue. They can build libraries that compound in value instead of disappearing in social feeds.
Professional streaming can be fast, simple, and sustainable, and launching no longer requires an engineering department. All you need is the right platform and a clear starting point.
If you want to see how teams structure rapid launches and avoid common pitfalls, explore our Customer Stories. Or find out more about building your own streaming service.
👉 We hope you found this article useful. Don’t hesitate to get in touch with us with any questions or to book an introductory meeting.